PASHA Life Challenge

7 – 8 – 9 October 2022

Apply Until 22 September 2022

YARAT Contemporary Art Space

What Drives Us?

Hackathon is a 48-hour coding competition that aims to encourage students, corporates, marketing specialists, and designers coders to solve current workflow problems and generate new ideas implemented by PASHA Life.The main purpose of the program designed and implemented by Hackquarters is to;

Connecting local tech communities in major cities to create viable and innovative business ideas and product concepts

Streamlining the evaluation process for companies, identifying talent, and creating opportunities to test the strong teams

Creating new industry-specific commercial opportunities and increasing the speed of these opportunities to market

PASHA Hackathon Categories

Increasing penetration of life insurance products (mainly risk) for specific segments

Increase customer engagement with PASHA Life products, creating a personalized connection

Educate customers about new products and promotions capturing attention for the risk

Analyze and understand customer choice, preference, and motivation while making a choice

Increase awareness of insurance among the young generation

Stimulate customer loyalty for Life & Investment with new channels and reward tools

Increase customer engagement with gamified content and AR experience

Personal devices and smart calculators integrated with mobile phones


1st place:

AZN 6,000

2nd place:

AZN 4,000

3rd place:

AZN 2,000

Criteria for Evaluation

Scalability requirements are, in essence, a reflection of the organization’s ambition to grow and the need for a solution to support the growth with minimal changes and disruption to everyday activities.
This is the process of figuring out how you’re going to produce your product or service to determine whether it’s possible for PASHA Life
Customer value is the perception of what a product or service is worth to a customer versus the possible alternatives.
All Hackathon ideas must comply with the laws and regulations of the jurisdictions of the Republic of Azerbaijan.

Our Mentors

Ali Guliyev

Simbrella – Product & Project Manager

Bahram Jafarli

Ministry for Culture – Head of Information technologies and digital development division
of Creative industries and digital development department

Elshad Ibrahimov

PASHA Life – Senior analyst of Data COE

Emil Huseynli

PASHA Life – Head of Credit, Market and Liquidity Risks Management division

Farah Asgarova

PASHA Life – Head of Underwriting and Reinsurance division

Fuad Vazirov

Smart Solutions Group – Talent Acquisition & Development Manager

Farrukh Aliyev

PASHA Holding – Innovation Lead

Gizem Severoğlu

Hackquarters – Program Manager

Gulshan Hasanova

PASHA Life – Head of Compliance division

Jalil Aliyev

PASHA Life – Product Owner

Jeyhun Khalilov

AsUniSer – Chairman of the Public Association on Support for Development of New Technologies

Kaan Akın

Hackquarters – CEO & Founder

Kamran Mammadov

MyContact – Smart Business Cards – CEO

Mammad Karim

Khazar Ventures – Founding Board Member

Maryam Karimli

SabahLab – Program Manager

Mehmet Emre Yazgan

Former Iyzico – Head of Data

Nijat Bekirzade

Digital Umbrella – Software Engineer

Nurana Teymurova

PASHA Insurance – Head of Agile Transformation Service

Orkhan Babayev

PASHA Holding – Innovation Program Coordinator

Ozal Talibli

PASHA Life – Head of Investment division

Ramil Maharramov

MIT – Sloan Fellow and Advisor for Reforms, Azeristilik JSC..

Ramila Guliyeva

PASHA Life – Head of Agile Governance

Ramin Akbarov

Drop by Drop – Founder & Technical Director

Rashad Farajullayev, PhD

Smart Solutions LLC – Digital Transformation Consultant

Rashid Aliyev

Horizon Next – Owner & CEO

Sabina Babayeva

Hackquarters – COO

Samir Dadash-zada

Simbrella – Senior Software Developer/Tech Lead

Shahmar Hasanov

Stubie – Co-founder & CEO

Tariyel Agazade

Kapital Bank – Innovation Stream Lead

Javid Akhhundov

ISR Holding – Project Manager

Narmin Alizade

Deloitte. PMP – Risk Advisory Manager

Ramina Kavkazi

Deloitte. PMP – Risk Advisory Senior Consultant

Aygun Ahmad

IMPACT Coaching and Development Center – CEO

Nail Seyidov

NS Studio – Founder & CEO


Ibrahim Ibrahimov

PASHA Life – First Deputy Chairman of the Management Board

Kaan Akın

Hackquarters – CEO & Founder

Ruslan Alakbarov

PASHA Life – Head of Marketing CoE

Rustam Mammadov

PASHA Life – Member of the Management Board Chief Operating Officer

Tofig Aliyev

PASHA Life – Director of Sales Department

Vusal Naghiyev

PASHA Life – Product Delivery Tribe Leader



See more

14:00 – 14:10

Welcoming Speech- Partners HQ

14:10 – 14:30

Digital Services and Expectations from Hackathon

14:30 – 15:00

Hackathon Vertcials and Rules- Hackquarters

15:00 – 15:30

APIs and Usage Orientation

15:30 – 16:30

Setting groups for Hackathon & Mentorship

16:30 – 18:00

MVP and Prototyping Training

18:00 – 00:00

Coding night

See more

10:00 – 12:00

Mentorship Sessions

12:00 – 13:00

Training Session: Pitching Skills and Presentation

13:00 – 14:00

Lunch break

14:00 – 16:00

Mentorship Sessions

16:00 – 18:00

Coding time

18:00 – 19:00

Dinner break

19:30 – 21:00

Last feedback sessions with Mentors

21:00 – 10:00

Submission of pitches

21:00 – 10:00

Submission of pitches

10:00 – 11:00

Internal Elimination Meeting

11:00 -14:00


14:00 – 16:00

Awarding Ceremony & Closing



Hackathon is a code competition where software developers, interface designers, and programmers work together in groups of 3-5 people for 1-2 days and develop a new project.
At Hackathon, we aim to solve current workflow issues and encourage new ideas for Pasha Life.
We welcome all software developers, designers, and developers who enjoy developing digital projects, who want to experience the spirit of Hackathon, and who have new ideas about Pasha Life, provided that they are teams of at least 1 person and maximum of 4 people.
In order to participate in Hackathon, you must first fill out the application form as a member on the website. Participants will be selected due to the evaluation to be made among those who fill out the application form. The selected candidates must attend Hackathon with their own computers.
The jury and our mentors will observe you throughout the process and evaluate you based on both the way you work and the quality of the solution you produce. At the end of the competition, the final evaluation will take place and the winners will be announced. To give an idea, the criteria that can be taken into account in scoring are given below;
– Creativity / Innovation
– Applicability / Usability
– Compliance with solution expectations specific to Pasha Life
– Level of technical / software complexity
– Visual design
– Pitch deck / Demo
Not necessarily. You can register as a team or individually. In case you sign up on your own with no team, we will help you to settle in a team before the event.
Yes, Hackathon is free of charge for the participants; and will be held offline.
In Hackathon, you should be ready for intense competition as well as training, mentoring, and networking. A program where you can have a pleasant time when you are not coding is waiting for you.
No, due to the competition, you are expected to do your coding during the competition. Projects coded before the competition will be disqualified even if they win an award.
The presentations made at the end of the Hackathon marathon will be evaluated by the jury on the same day and the winners will be announced.
No, you will not need to be physically presented all 48 hours. Your physical presence is required during the working hours of the Hackathon including necessary training and mentorship sessions indicated in the flow that will be notified to all participants in advance. Coding night can be coordinated with participants online/ from home.
As we are expecting participants not only from Azerbaijan, the language of the Hackathon will be English.


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